Ecomdigest Underwear - 08.29.2024

Dive into Skims’ rise and why TikTok is a must for high-traffic fashion campaigns

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Ecomdigest
August 29, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

STYLIST

Italian lingerie: it's not just underwear, it's an art form. I jetted off to Verona, the city of Romeo and Juliet, to uncover the secrets behind Intimissimi's luxurious creations. Spoiler alert: Italians take their craftsmanship seriously. Imagine bras with up to 30 pieces, taking nine months to perfect. That's dedication, folks. And let's not forget the trend of lingerie as outerwear—because why hide something so beautiful?

But wait, there's more. Italy isn't just about fashion; it's a living, breathing art gallery. From Verona's Castelvecchio Museum to Venice's Breasts exhibition at Palazzo Cavalli-Franchetti, art is everywhere. The latter, sponsored by Intimissimi, dives deep into themes like motherhood and body image, making you ponder the cultural significance of, well, boobs.

And then there's la dolce vita. Three days in Italy felt like a whirlwind romance. Picture this: an opera at the Arena di Verona, wine tasting at Signorvino vineyard, and a gondola ride in Venice. It's no wonder Italian lingerie is infused with romance—it's in the air, the food, the art. So, if you ever get the chance, dive into Italy's rich tapestry of culture and craftsmanship. Trust me, it's worth every moment.

Jeremy Allen White returns for his second Calvin Klein campaign, showcasing fall 2024 denim and underwear. The campaign, directed by Mert Alas, captures White in a classic Americana style. His previous campaign generated significant media impact, and this new launch aims to replicate that success globally.

French lingerie brands showcased their exquisite designs at the Curve tradeshow in New York, emphasizing fit and elegance. The event featured a runway show and a talk on lingerie confidence by Kimmay Caldwell. French brands like Lise Charmel and Louisa Bracq highlighted their innovative techniques and commitment to craftsmanship.

PR Newswire

Shinesty and Diamond Cross Ranch have launched a Western-inspired underwear collection, blending cowboy heritage with luxurious comfort. The collaboration features three print designs for men and women, available from August 23rd. This unique partnership aims to combine Western authenticity with Shinesty's irreverent style, promising both comfort and flair.

Sharnel Guy's new swimwear collection debuted at Swim Week Las Vegas, featuring vibrant earth tones and a watercolor camouflage print inspired by Puerto Rico. The collection marks a shift towards innovative designs, blending art and sensuality. Guy's return to Las Vegas was both a professional milestone and a heartfelt homecoming.

Performance Platters 🍽️

TikTok is revolutionizing peak season marketing, driving engagement and conversions through its unique blend of community, commerce, and entertainment. Brands should adopt a full-funnel approach, leveraging TikTok's advertising solutions to capture attention and influence purchasing decisions. This strategy promises significant business outcomes during the festive season.

B2B marketers in North America and Europe plan to boost social media and video content this year, driven by Gen Z's digital habits. Short-form social videos are seen as high ROI, with LinkedIn video uploads set to rise 45% YoY. This trend underscores the growing importance of video in B2B marketing.

Beauty brands like ColourPop, Smashbox, Curology, and Dr.Jart are leveraging new e-commerce platforms such as TikTok Shop and Amazon's Premium Beauty Store. These strategic expansions highlight the industry's shift towards digital and direct-to-consumer channels, emphasizing convenience, accessibility, and the importance of social commerce.

Ecomdigest is a Contentive publication in the DTC Ecommerce division